Brand Verse Spend Verse Market Verse
Maxx-RoI

Extract Non-Linear ROAS from every penny spent

Campaign Name Generator

Campaign Level

New Campaign Month
Platform Specs
Brand Specs
Campaign Specs
TG Specs
Selected Campaign Details: None

Adset Level

TG Specs
Platform Specs
Brand Specs
Campaign Specs 1
Campaign Specs 2
Selected adset Details: None

SOV Tool

01 Core Vs Non Core Paid SOV

Core Vs Non Core Paid SOV

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Measure Precision: Distinguish between core and non-core paid media for accurate insights into ad spend. Competitive Advantage: Benchmark core campaign spend against competitors for a clear understanding of focus areas. Optimized Allocation: Analyze non-core spending to uncover opportunities for better budget reallocation.
02 SOV Trend

SOV Trend

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Historical Overview: Track Share of Voice over time to understand market presence dynamics. Trend Analysis: Identify upward or downward trends to align strategies with industry movements. Competitive Tracking: Stay ahead by observing how competitors shift their media spends and adjusting your approach accordingly.
03 Keyword Analysis

Keyword Analysis

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Targeted Insights: Break down keyword performance to see which terms drive the most voice across core categories. Optimization Opportunities: Improve ad targeting by identifying high-performing and underused keywords. Category-Specific Insights: Get granular insights into keyword efficiency in various product or service categories.

Multi Channel Attribution / MMM

Visualize Investment Impact This section showcases brand performance across platforms, aligning spend with sales volume. With granular breakdowns by channel, marketers can pinpoint which investments are paying off and which need adjustment enabling smarter budget planning and channel prioritization.
  • The marketing mix modeling dashboards are designed to provide a comprehensive analysis of brand performance across various platforms.
  • These dashboards present detailed information on brand spend and volume across different channels, enabling marketers to understand how their investments correlate with outcomes.
  • By visualizing the data, users can easily track the impact of their marketing activities and identify which platforms yield the highest returns.
  • This holistic view of spend allocation helps in optimizing the marketing budget and making informed decisions that drive better business outcomes.
Measure Returns, Optimize Responsiveness Dive deeper into your marketing efficiency with ROI and elasticity insights. Understand which channels drive the highest returns and how sensitive sales are to changes in spend helping you scale high-performing activities and adjust quickly to market shifts.
  • In addition to spend and volume insights, the dashboards include ROI charts that highlight the return on investment for each marketing channel.
  • These charts help users assess the efficiency of their marketing strategies by showing which channels deliver the most significant returns relative to the investment made.
  • Elasticity information is also featured, providing insights into how changes in marketing spend affect sales volume.
  • Understanding these dynamics allows brands to fine-tune their strategies and respond more effectively to market conditions.
  • The dashboards also incorporate data on discounts and volume, offering a clear view of how promotional activities influence sales.
  • By analyzing this data, marketers can determine the optimal discount levels that maximize volume without eroding profitability.
  • Overall, these dashboards serve as powerful tools for brands to assess and refine their marketing mix, ensuring that their strategies are both effective and efficient in driving growth.

Simulator - Spend & Sales Forecast Tool

In a world where financial precision drives success, let the Simulator guide your path. Optimize your spend and sales forecasts with confidence and precision.

Product Overview Achieving financial excellence goes beyond guesswork, it requires strategy and accurate data. The Simulator, powered by PowerBI, offers precise sales and spend forecasts. Using a predefined model, it analyzes both event and non-event months, leveraging historical data to provide valuable insights for smarter budgeting and optimized spending.

Unlock the full potential of your budget. Use the Simulator to achieve precise forecasts and strategic financial planning.

01 360 Marketing ROI

360 Marketing ROI:

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Historical Data Utilization: Leverage past performance to drive accurate forecasts and budget decisions. ROI Optimization: Calculate potential returns to ensure your spending is strategically aligned with your financial goals.
02 Advanced Forecasting

Advanced Forecasting:

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Predefined Forecast Model: Benefit from a sophisticated model that calculates ROI, Minimum & Maximum values, and L3M (Last 3 Months) trends using historical data. Event & Non-Event Analysis: Distinguish and forecast spend and sales based on event-driven versus non-event months to tailor your financial strategy.
03 Strategic Budget Planning

Strategic Budget Planning:

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Platform-Specific Budgeting: Receive targeted recommendations on optimal budget allocations for each platform based on forecasted data. Optimized Budget Recommendations: Make data-driven decisions on budget allocation to maximize financial outcomes and effectiveness. Scenario Analysis: Explore various forecasting scenarios to understand potential impacts and refine your strategy.
04 Intuitive Interface

Intuitive Interface:

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PowerBI Integration: Enjoy a user-friendly experience with advanced data visualization and reporting capabilities. Actionable Insights: Generate clear, actionable reports that facilitate strategic planning and informed decision-making.

Why Choose the Simulator?

The Simulator is more than a forecasting tool; it's your partner in strategic financial planning. By integrating historical data with advanced forecasting techniques, it provides you with accurate, actionable insights to optimize your budget and enhance ROI across platforms.

Forecast effectively, plan strategically—leverage the Simulator to navigate your financial journey with precision.

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