01 Reporting Dashboards

Social Dashboard

A comprehensive social metrics dashboard, highlighting key features such as trends in mentions, net sentiment, engagement, and engagement rate over time. The dashboard provides a breakdown of these metrics across different social media platforms, enabling users to monitor and compare platform-specific performance. The overview section aggregates data to give a high-level summary, while individual platform metrics offer deeper insights into audience interactions, sentiment distribution, and engagement effectiveness. This tool helps users track and analyze social media performance, facilitating data-driven decision-making

Website Performance Dashboard

This dashboard provides a comprehensive analysis of website performance metrics. It visualizes data through charts and tables, offering insights into speed, responsiveness, and user experience. Key metrics include LCP, FID, CLS, FCP, TTI, and TBT. The dashboard is valuable for identifying areas for improvement and optimizing website performance.

Ecom Organic Dashboard

The dashboard provides a comprehensive analysis of key performance indicators (KPIs) for an e-commerce business. Metrics such as Stock Out Rate, Best Seller Rank, Average Rating, Customer Acquisition Rate, Availability, Number of Reviews, and Share of Voice (SOV) are visualized through charts and tables. This dashboard empowers users to make data-driven decisions for optimizing product listings, improving customer experience, and effectively allocating marketing resources.

Platform Comparison Dashboard

Metrics such as Spend, Impressions, Clicks, Click-Through Rate (CTR), Cost Per Click (CPC), Return on Advertising Spend (ROAS), and more are visualized through charts and tables, providing insights into channel performance and effectiveness.Overall, these dashboards are valuable tools for marketers to make data-driven decisions, optimize advertising strategies, and maximize ROI.

02 Multi Channel Attribution / MMM

01. The marketing mix modeling dashboards are designed to provide a comprehensive analysis of brand performance across various platforms. These dashboards present detailed information on brand spend and volume across different channels, enabling marketers to understand how their investments correlate with outcomes. By visualizing the data, users can easily track the impact of their marketing activities and identify which platforms yield the highest returns. This holistic view of spend allocation helps in optimizing the marketing budget and making informed decisions that drive better business outcomes.

02. In addition to spend and volume insights, the dashboards include ROI charts that highlight the return on investment for each marketing channel. These charts help users assess the efficiency of their marketing strategies by showing which channels deliver the most significant returns relative to the investment made. Elasticity information is also featured, providing insights into how changes in marketing spend affect sales volume. Understanding these dynamics allows brands to fine-tune their strategies and respond more effectively to market conditions.

03. The dashboards also incorporate data on discounts and volume, offering a clear view of how promotional activities influence sales. By analyzing this data, marketers can determine the optimal discount levels that maximize volume without eroding profitability. Overall, these dashboards serve as powerful tools for brands to assess and refine their marketing mix, ensuring that their strategies are both effective and efficient in driving growth.

03 Simulator - Spend & Sales Forecast Tool - Brochure

In a world where financial precision drives success, let the Simulator guide your path. Optimize your spend and sales forecasts with confidence and precision.

Product Overview Achieving financial excellence requires more than just guesswork; it demands strategic foresight and accurate data. Introducing the Simulator, a powerful forecasting tool built on the robust PowerBI platform. Designed to deliver accurate spend and sales forecasts, the Simulator uses a predefined model to analyze conditions such as event and non-event months. By leveraging historical data, the Simulator provides insightful projections, helping you make well-informed budget decisions and optimize your spending across various platforms.

Unlock the full potential of your budget. Use the Simulator to achieve precise forecasts and strategic financial planning.

Advanced Forecasting:

Event & Non-Event Analysis: Distinguish and forecast spend and sales based on event-driven versus non-event months to tailor your financial strategy. Predefined Forecast Model: Benefit from a sophisticated model that calculates ROI, Minimum & Maximum values, and L3M (Last 3 Months) trends using historical data.

Data-Driven Projections:

Historical Data Utilization: Leverage past performance to drive accurate forecasts and budget decisions. ROI Optimization: Calculate potential returns to ensure your spending is strategically aligned with your financial goals. Platform-Specific Budgeting: Receive targeted recommendations on optimal budget allocations for each platform based on forecasted data.

Strategic Budget Planning:

Optimized Budget Recommendations: Make data-driven decisions on budget allocation to maximize financial outcomes and effectiveness. Scenario Analysis: Explore various forecasting scenarios to understand potential impacts and refine your strategy.

Intuitive Interface:

PowerBI Integration: Enjoy a user-friendly experience with advanced data visualization and reporting capabilities. Actionable Insights: Generate clear, actionable reports that facilitate strategic planning and informed decision-making.

Why Choose the Simulator?

The Simulator is more than a forecasting tool; it's your partner in strategic financial planning. By integrating historical data with advanced forecasting techniques, it provides you with accurate, actionable insights to optimize your budget and enhance ROI across platforms.

Forecast effectively, plan strategically—leverage the Simulator to navigate your financial journey with precision.

04 SOV Tool

Core Vs Non Core Paid SOV

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SOV Trend

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Keyword Analysis

05 Campaign Optimization Tool

Our Campaign Optimization Tool is a suite of PPC (pay-per-click) management tools designed to optimize digital advertising campaigns across platforms like Google Ads and Microsoft Ads. It offers a range of features including automated rule-based bidding, data-driven budget management, and ad performance tracking. The platform enables advertisers to streamline campaign management through custom scripts, reporting, and alerts, ensuring that ad spend is efficiently allocated and performance is maximized. The tool empowers marketers to achieve better results with less manual effort by leveraging automation and actionable insights. The platform's tools for A/B testing, keyword management, and bid optimization ensure campaigns are always performing at their peak. With its intuitive interface, users can easily customize workflows and leverage powerful data visualizations to understand trends and make informed decisions.

In the race for digital dominance, standing still is not an option. Elevate your brand with our Tools and pave the way for lasting success.